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  2. Off Topic: Fishing for Target Customers with Mari Peterson

Off Topic: Fishing for Target Customers with Mari Peterson

Mar 25, 2019

This week we go Off Topic with co-host Mari Peterson as she discusses her love of surf fishing and surprisingly, how it relates to marketing.  Fishing for Mari is a lot like going after your target customer.  

Mari Peterson is a marketing strategist. It requires a lot of mental energy, observation, understanding how and why people make decisions.  Mari's corporate background managing professional service firms provides additional insight to develop strategies and create plans that fit a budget and yet are practical, efficient and effective.  After all, we all just want to grow.